Diagnose. Build.
Operate.
Three ways in, in the order most people need them. You can stop after any of them, and some clients should.
Five dimensions,
scored against reality.
Five dimensions, scored against the conditions you’re actually operating in.
Machine legibility
Can the systems that recommend you read you — and do they describe you correctly?
Content system
What does an asset cost, how long does it take, and does it look like you?
Measurement integrity
Can you defend a budget decision by cause rather than by credit?
Agent and commerce readiness
Could a machine buy from you, and would it get the right answer?
Governance exposure
What breaks when the rules are applied to what you’re already doing?
What you get
A scored index with benchmarks. The three things we’d fix first, ranked by effort, with our reasoning on likely impact shown rather than asserted. What each one costs. And the raw evidence underneath all of it — every input is something you own and can check without us.
What we’ll also do
Tell you if the answer is “don’t do this yet,” or “this isn’t us.” Either verdict goes in the report rather than into a follow-up call.
We build
the thing.
A dual identity. A visibility programme. A brand model. A feed architecture. A measurement stack. A consent foundation.
Three commitments, written into the contract
You own the output.
The brand model, the reference sets, the audience definitions, the data. If you leave, it leaves with you.
We quote in writing before we start,
and the number doesn’t move unless the scope does.
We price on what gets delivered, not on our hours.
If we get faster, that’s our problem to price for — not your invoice to keep paying.
We run it
with you.
We run it with you. A standing experiment cadence. A live command centre instead of a monthly deck. A causal read you can put in front of a board. Content throughput measured against cost per asset. Visibility reported as a trend with its variation shown, not as a score.
What Operate is not
A retainer that buys you a number of people. If you want to buy people, there are much larger companies that do that well.
Pricing
We’ll tell you
what it costs.
We publish our engagement shapes and we quote in writing before we start. Very few studios in this market do — most quote custom and publish nothing at all.
That’s a strange way to ask someone for trust. So:
[TO CONFIRM: publish at least the Diagnostic fee and an indicative range for Build engagements. In a market where nobody publishes, publishing is a disproportionately strong trust signal — and it filters out the wrong conversations before they cost anyone a week.]
Working with us
What it’s
like.
Senior people, on the work
The people you meet are the people who do it. There’s no team behind the team.
Written, not narrated
You get documents, not decks read aloud. Findings arrive in a form you can forward, argue with, and use after we’ve gone.
Evidence you own
Wherever a finding can rest on something deterministic — your own logs, your own data, your own consent records — it does. You can verify us without us.
We’d rather say no
If the honest answer is that you shouldn’t do this yet, or that somebody else should do it, we’ll put that in writing. It costs us a project and saves you a year.